A new hue of blue
Veri Peri represents a period of transformation.
Sometimes it takes a great deal of ingenuity to get out of trouble. Credit science, for instance, which helped mitigate the deadly effects of the pandemic of late. It also helps to be creative, a trait that the Pantone Colour Institute holds to heart, resulting in the concoction of a totally original shade.
This blend of blue, violet, and red answers to catalogue number 17-3938, better known as Veri Peri. According to Pantone, the melded shade is a response to society finally moving from isolation to interaction. “Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place,” said Laurie Pressman, the company’s vice president.
Pantone also revealed Veri Peri was inspired by digital art, particularly in gaming. Expect a few other products, including what’s in this visual spread, to pick up this baton.