Truly Deeply Madly

Athflow – Loungewear

June, 2021

A year of quarantine has no doubt been a challenge for the fashion-conscious. But with the summer heat promising to mitigate the threat of the virus and vaccinations going full throttle since the spring, this extended period of flopping around in gym shorts, pajamas and sweatpants is about to end.

That means adding a touch of class to your outdoor attire, but not by sacrificing comfort. That’s the message Pinterest Business is delivering by dubbing the latest trend in summer wear as “athflow”−athletic wear with a bit of flowing grace to the wardrobe. Adds Pinterest about the wardrobe shift, “Athflow is professional enough for the ‘office,’ stretchy enough for the yoga mat and comfy enough for the couch.” More specifically, the focus will be on soft and oversized fashions that effortlessly glide across barriers between business and casual, such as loose dresses and wider pant legs with a push towards more natural fabrics. With that in mind, here’s what’s in store to ensure comfort is priority whether at home or at work

Visit the suppliers of this photoshoot by clicking below

Bang Bang Bijoux

Bella Maas, St.Albert & Sherwood Park

Diverse Boutique, St.Albert

Legit Kicks, Spruce Grove

Seven Prairie

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