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Pandemic Window Shopping: A viral challenge creates this unique fashion photo essay opportunity

June, 2020

Crazy times call for crazy solutions. And with the coronavirus outbreak earlier this year playing havoc with social lives, photographers are coming up with creative ways to capture live images, while practising the required physical distance of two metres to curtail the epidemic.

After seeing a news story of a photographer taking portraits of subjects through their windows, our equally creative Brenda Lakeman wanted to use that method for a photo shoot. She found the ideal storefront at Who Cares Wear in St. Albert and went right to work. The result is this stunning photo essay.


Mackage “Mai” Coat $790
David Lerner “Lola” Safari Maxi Shirt Dress $335
Rebecca Minkoff “Edie Flap” Shoulder Bag $400
Jocelyn Kennedy Hoop Fringe Earrings $55

Mackage “Laila” Coat $775
360 Cashmere “Jolene” Sweater $350
AG “Rhett” Denim Jeans $360
Jocelyn Kennedy Crystal Necklace $295

Smythe “Pouf Sleeve” Blazer $695
Senso “Quillan” Boots $330
GRLFRD “Karolina” Denim Jeans $350
Jocelyn Kennedy Chain Earring $195

Smythe “Not a Double Breasted Blazer” $795
David Learner “Eva” Cami $170
AG “Farrah” Denim Jeans $315
Michael Kors “Irving” Shoes $190
Jocelyn Kennedy Lucite Earrings $45
Shakti “Chakra Tread” Necklace $175

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